01: Impressions — published on November 5, 2010

Toronto MLS for Free

Realtysellers Real Estate offers MLS for Free

For almost a decade, Toronto lawyer and businessman Lawrence Dale has been embroiled in a struggle to bring innovative and affordable real estate agency and marketing services to homeowners. After years of persistence, Mr. Dale finally persuaded the Competition Bureau to take action which resulted in a Consent Agreement being filed with the Competition Tribunal earlier this week.

With the industry finally open for business for lower cost innovative models, Mr. Dale is re-entering the real estate marketplace as founder of Realtysellers Real Estate Inc. Realtysellers Real Estate Inc. is a licensed real estate brokerage in the Province of Ontario and is a member in good standing of the Toronto Real Estate Board.

Mr. Dale has assembled an experienced team for his new venture including a new investment group from his previous real estate ventures which have included the purchase of SkyDome in 1999, Realtysellers (Ontario) Limited which was forced out of business by industry restrictions in 2006/2007 (which is unrelated to Realtysellers Real Estate Inc.) and his involvement in the purchase of an 80% interest in Chestnut Park Real Estate in 2007.

Realtysellers Real Estate Inc. will initially be offering programs for sellers and buyers in the Greater Toronto Area.

For the first time ever in Canada, Realtysellers Real Estate Inc. will list a seller’s property on the Multiple Listing System (MLS) for free. “If the seller does not want any additional services other than to list on the MLS, we will do it for free” Mr. Dale stated. “If a sellers wants our professional assistance throughout the process, we do provide a more traditional service for the low fee of 0.5%”.

Buyer’s will receive a buyer’s bonus equal to up to 75% of the fee received. “If we receive a fee of $50,000, our buyer would be sent a cheque for $37,500 the day we receive our fee.” Dale stated.

Dale commented that his new venture is a work in progress. “We are committed to providing real estate consumers with the services they want at exceptional value. The programs that we will offer will continue to develop over time to fulfill the ever changing consumer objectives. We are committed to be at the forefront of innovative real estate brokerage”.

About Realtysellers Real Estate Inc.

Realtysellers Real Estate Inc. is a licensed real estate brokerage in the Province of Ontario and member in good standing with the Toronto Real Estate and Canadian Real Estate Association. Realtysellers Real Estate Inc. takes advantage of developments in technology and its team’s experience in the industry to make the process of buying and selling a home a better and more cost effective experience. Services include a free on MLS posting program for sellers who do not want any other services to programs that offer complete assistance for buyers and sellers looking for help throughout the entire process but who are also wanting to receive better value.

See the Realtysellers website located at realtysellers.ca or realtysellersrealestate.com